Color-enhancing conditioner for warm red tones Color-enhancing conditioner for warm red tones. Alchemic Conditioner Red intensifies and illuminates these natural or colored warm red shades.Product size: 250 ml The Benefits Color...

Color-enhancing conditioner for lighter brunette tones Color-enhancing conditioner for medium-to-light brown tones. Alchemic Conditioner Tobacco intensifies and illuminates these natural or colored lighter brunette shades.Product size: 250 ml The Benefits Color...

Conditioner to achieve creative colours for blonde or lightened hair. Temporary, the colour result will depend on the starting level of the hair and its reflect. The Benefits:  Direct pigments for...

Conditioner to achieve creative colours for blonde or lightened hair Conditioner to achieve creative colours for blonde or lightened hair. Temporary, the colour result will depend on the starting level...

Color-enhancing shampoo for warm red tones Color-enhancing shampoo for warm red tones. Alchemic Shampoo Red intensifies and illuminates these natural or colored warm red shades.Product sizes: 280 ml The Benefits Color...

Color-enhancing shampoo for lighter brunette tones Color-enhancing shampoo for medium-to-light brown tones. Alchemic Shampoo Tobacco intensifies and illuminates these natural or colored lighter brunette shades.Product size: 280 ml The Benefits Color...

Color-enhancing purple conditioner for platinum and cool blonde tones. Alchemic Conditioner Silver intensifies and illuminates these natural or colored blonde shades. Benefits Hair color is enhanced, protected and extended. Additional...

Soothing Scalp Serum It immediately relieves irritation and carries out an effective and long-lasting soothing action. Immediate relief and tonic, full and soothed scalp. Benefits Cares for sensitive scalps by...

Leave-on hand gel with alcohol to sanitize your hands. Useful and convenient in any situation: effective in a few seconds, it absorbs rapidly leaving the skin soft and scented. Benefits...

Smoothing fast hair mask that gives softness and an immediate anti frizz action. It helps to reduce unwanted volume and tame the hair, facilitating straightening, for a sleek and smooth...

Color-enhancing conditioner for cool red or copper tones

Color-enhancing shampoo for cool red or copper tones

Color-enhancing conditioner for cool blonde tones

Color enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.

Soothing shampoo for sensitive scalp

Gentle daily conditioner for all hair types

Delicate daily shampoo suitable for all types of hair

Solid shampoo bar for gentle daily cleansing for all hair types. A solid texture that develops into a rich creamy foam during application to give softness, shine and a silky texture.

For piecey, defined texture and hold This Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down.Product size: 250 ml The Benefits Creates texture with a...

Limited edition gift box with OI travel sizes.

Leave-in gel treatment with a revitalizing and fortifying action

Seasonal lotion for scalp and fragile hair prone to falling out

Thickening tonic for fragile scalp and hair prone to falling out

Limited edition gift box for dry or damaged hair – Edition with OI All in One Milk

Benefits Rich in fatty acids and vitamins. The new extractive method based on enzymes allows the Minute Olive extract to have extra elasticizing action.  How to use Apply to the...

Elasticizing and controlling conditioner for wavy or curly hair.

Controlling and relaxing cream for wavy to very curly hair

Elasticizing and controlling serum for wavy or curly hair

Elasticizing and controlling shampoo for wavy or curly hair

Smoothing solid shampoo bar for coarse or frizzy hair. A solid texture that develops into a rich creamy foam during application to give softness, shine and a silky texture.

Smoothing shampoo for frizzy or unruly hair.

Anti-breakage conditioner that gives shine to long or damaged hair

Heat protecting shield for long and damaged hair

Anti-breakage shampoo that gives shine to long or damaged hair

The MINU + OI Set extends the life of your color while adding nourishment and shine.

Illuminating and protective conditioner for coloured hair

Illuminating and protective shampoo for coloured hair

Leave-in spray that primes hair for a perfect blowout.

The Blowdry Primer serves as a heat protectant spray, an anti-humidity barrier and a shine-enhancer, reducing styling time. Benefits: Bodifying primer Protection from heat and hot tools Anti-humidity barrier Hair...

Leave-in serum for creating defined, bouncy curls.